Your Custom Text Here
Program strategy, collateral creation, event marketing, and executive communications for national customer advisory councils and strategic partner initiatives, reinvigorating the company’s 150-year old brand and strengthening relationships with key customers.
Allianz Championship Email Invitation
Videogame Developer Brochure
Printer Services Brochure
Pizza Delivery Brochure
Cape Umbrella Supplement Data Sheet
Cape + Shake Invitation Presentation
Event Marketing + Corporate Sponsorships + Strategic Communications + Program Management + Content Strategy and Development + Writing/Editing
As a direct result of my work with PG&E's workforce development program, I was called upon to launch the Vice Chancellor of Career Technical Education's landmark Doing What Matters for Jobs & the Economy initiative.
Key Messaging + Website Content Refresh + Campaign Landing Page + Writing/Editiing + Press Releases + Project Management
Created product packaging copy for complex patient enrollment kit as part of Cord Blood Registry's brand relaunch.
Writing/Editing + Marketing Collateral + Website Content + Product Packaging + Branding
Concept and content refresh of hotels.com Careers site, to which the client remained loyal for 5+ years.
Copywriting + Copyediting
Developed new or refreshed existing landing page, web site and digital asset content for County of Riverside, Seagate, Carrington Health Center and other clients.
Writing + Copyediting
Editing and writing to support the development of highly technical medical technology product data sheets and large format brochures.
Writing/Editing
Planned and supported marketing and employee communication strategies to launch PG&E PowerPathway, a public-private partnership initiative. Tasked with developing a pool of highly skilled utility and renewable energy candidates to address the company's growing ranks of retirees, the program achieved recognition by The White House as a national best practice model during my tenure and continues strong today.
Annual Report pg. 1 pg. 2
New Options Video
PowerPathway Video
Thought Leadership + Email Marketing + Rebuilding Online Presence + Rebranding Marketing Collateral + Press Releases + Media Relations Support + Writing/Editing + Video Production + Story Arc Development
Planning and tactical execution of strategic marketing communication initiatives across a range of energy and renewable products and services.
Writing/editing + Client Consultation + B2B/B2C Marketing Collateral + Website Content + Vendor Management + Print Production
Planned and executed marketing communications strategies, national sales conferences and events for this clean energy financing startup.
Website Content
Blog Content
Partner e-News
Consumer Assurances & Protections Booklet
Editorial Style Guide and Brand Workbook
Partner Marketing Guidelines
How It Works Video
Solar Overview Booklet
Commercial Overview Booklet
SelectRate Campaign Launch
ExtendPay Launch
Stay Cool Save Big Promotion
Marketing Cloud Customer Journeys 1 2 3 4 5 6 7
Pinnacle Club 2018 - Event Teaser Emails 1 2 3
Pinnacle Club 2018 - RSVP Email
Pinnacle Club 2018 - Event Travel Briefing
Pinnacle Club 2018 - Experience Selection Email
Pinnacle Club 2018 - Wrap Up/Photos Email
Pinnacle Club 2017 - Wrap Up/Photos Email (Tucson, AZ)
Writing/Editing + Email Marketing + Event Management + Media Relations + Vendor Management + Collateral Brand Refresh
Scaled organic content channel, activating traffic, engagement, and supporting growth of flagship B2C personal loan and bank deposit products for this fintech lender as it evolved into a full-spectrum marketplace bank.
Established foundational content operation framework; managed resource center editorial content creation and strategy supporting brand awareness and education along the buyer journey; collaborated with cross functional teams to refine audience targeting and messaging; crafted demand generation content for integrated campaigns.
Resource Center (blog) content
Writer and managing editor of 400+ articles
Customer star-rating & review program
Amplified user-generated content, tripling star ratings and reviews, and securing an average rating of 4.8/5 across Google, Trustpilot and BBB within 3 months.
Core conversion product pages
Personal loans
Balance transfer loans
Home improvement loans
Debt consolidation loans
Credit card consolidation loans
High purchase intent product pages
Wedding loans
Small loans
Moving loans
Funeral loans
Emergency loans
Member newsletter