Scaled organic content channel, activating traffic, engagement, and supporting growth of flagship B2C personal loan and bank deposit products for this fintech lender as it evolved into a full-spectrum marketplace bank.

Established foundational content operation framework; managed resource center editorial content creation and strategy supporting brand awareness and education along the buyer journey; collaborated with cross functional teams to refine audience targeting and messaging; crafted demand generation content for integrated campaigns.

Resource Center (blog) content
Writer and managing editor of 400+ articles

Customer star-rating & review program
Amplified user-generated content, tripling star ratings and reviews, and securing an average rating of 4.8/5 across Google, Trustpilot and BBB within 3 months.

Core conversion product pages
Personal loans
Balance transfer loans
Home improvement loans
Debt consolidation loans
Credit card consolidation loans

High purchase intent product pages
Wedding loans
Small loans
Moving loans
Funeral loans
Emergency loans

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