Working
For more than 15 years I have worked inside or partnered with marketing, corporate communications, and sales teams at Global Fortune 500 companies and nonprofits, blending content strategy and content development with campaign execution savvy.
My creative sweet spot is as a web/UX content marketing writer and managing editor. I enjoy delivering actionable communications and marketing plans, influential and educational content (long-form articles, email, product pages, video, UX copywriting), engaged social communities, and positive press to reflect your brand values, nurture leads, and grow traffic. Connect with me on LinkedIn.
By listening to your needs, collaborating on a plan, and moving into action quickly, I can help you deliver results that will make what your organization stand out, driving ROI and solutions that matter to you.
I also want to make a difference for our planet. I value building working relationships with marketing and communication teams involved in the food, wine, agriculture and health and wellness (LOHAS) marketplace. I also have direct experience working for clients and employers in the financial services, fintech, insurance, clean energy, education, hospitality and medical device industries.
Wandering
My parents lived on organic vegetable and sustainable cattle farms in Lucca, Italy and Ontario, Canada before finally settling in Sonoma County in the late 70’s. Growing up, I built tree forts tucked into rolling, vineyard-laced hillsides, scouted out the best swimming holes along the Russian River, and learned to drive on Calistoga's tight, windy roads. Thanks to my family, I am inspired by the simple beauty of open spaces and farmland. And I feel fortunate to be able to continue to call this beautiful county ‘home’.
My passions are world travel and teaching yoga. I have explored remote villages in Southeast Asia, humid jungles in Central America, and many of Europe's most captivating cities. It's a big world and I like to understand and experience different cultures vastly different than my own. As a registered yoga instructor and founder of YogaHike Sonoma, I lead yoga adventures to scenic Sonoma County destinations only locals know about. Join here to be a part of my next adventure.