Program strategy, collateral creation, event marketing, and executive communications for national customer advisory councils and strategic partner initiatives, reinvigorating the company’s 150-year old brand and strengthening relationships with key customers.
Event Marketing + Corporate Sponsorships + Strategic Communications + Program Management + Content Strategy and Development + Writing/Editing
California Community Colleges Chancellor's Office
As a direct result of my work with PG&E's workforce development program, I was called upon to launch the Vice Chancellor of Career Technical Education's landmark Doing What Matters for Jobs & the Economy initiative.
Editing and writing to support the development of highly technical medical technology product data sheets and large format brochures.
Pacific Gas & Electric
Planned and supported marketing and employee communication strategies to launch PG&E PowerPathway, a public-private partnership initiative. Tasked with developing a pool of highly skilled utility and renewable energy candidates to address the company's growing ranks of retirees, the program achieved recognition by The White House as a national best practice model during my tenure and continues strong today.
Thought Leadership + Email Marketing + Rebuilding Online Presence + Rebranding Marketing Collateral + Press Releases + Media Relations Support + Writing/Editing + Video Production + Story Arc Development
Planning and tactical execution of strategic marketing communication initiatives across a range of energy and renewable products and services.